Landgoed Rozendael

Landgoed Rozendael is a historic Dutch estate with over 600 years of history, set within a diverse cultural landscape. Despite this rich heritage, it lacked a cohesive visual identity, relying on an outdated family crest and fragmented elements.

Starting from a renewed brand story, the project repositioned Rozendael as a future-focused estate rooted in heritage, sustainability, and community. This became the foundation for a new visual identity that balances tradition with a contemporary feel.

Inspired by the estate’s laneways, agricultural character, and the red-and-white markers of the Van Ittersum family, the identity translates these elements into a clear and flexible design system.

The scope included a full Marcom rollout - from website to printed materials and signage - creating a consistent and recognisable presence across all touchpoints. The roll-out is still a work in progress.

YEAR: 2025-2026
CLIENT: Van Ittersum Family
STRATEGY: Grooblue